MEET THE COACH
James Salter
Level 3 Badminton England Head Coach (highest award)
Active IQ level 3 Gym Instructor and Personal Trainer
3x Norfolk County Champion for Men's Singles
Norfolk Men's Doubles and Mixed Doubles County Champion
Competes on the National and International Circuit
Qualified Pickleball Coach
Sponsored by Babolat
BADMINTON EVOLUTION ORIGINS
Badminton has been my main passion ever since I started playing at my parents' local club aged 5. The sport has given me a huge amount of opportunities allowing me to compete across the UK, in Slovenia, Malaysia and most recently I was invited to coach at the prestigious DK way badminton camp in Denmark.
​
However, it seemed fitting to me to set up a badminton coaching business in Norfolk, as I have been a part of the county set up since I was 11 and have fond memories competing at both junior and senior level. My aim is to help develop as many players as possible reach their own highest standards.
BADMINTON EVOLUTION ETHOS
We want all our players to enjoy their sessions and time spent on court, as the reason for playing any sport should simply be for the love of doing it!
In order to achieve this we believe building a good relationship with every player is essential. Hence, we pride ourselves on being very approachable and always happy to chat and help players on and off the court.
