top of page



James Salter

Level 3 Badminton England Head Coach (highest award)

Active IQ level 3 Gym Instructor and Personal Trainer  

3x Norfolk County Champion for Men's Singles 

Norfolk Men's Doubles and Mixed Doubles County Champion

Competes on the National and International Circuit

Qualified Pickleball Coach

Sponsored by Babolat 


Badminton has been my main passion ever since I started playing at my parents' local club aged 5. The sport has given me a huge amount of opportunities allowing me to compete across the UK, in Slovenia, Malaysia and most recently I was invited to coach at the prestigious DK way badminton camp in Denmark. 

However, it seemed fitting to me to set up a badminton coaching business in Norfolk, as I have been a part of the county set up since I was 11 and have fond memories competing at both junior and senior level. My aim is to help develop as many players as possible reach their own highest standards. 


Coaching sessions are primarily in the Norwich area with the central base being Wensum Sports Centre. 

Sessions can be arranged outside Norwich, please get in touch to discuss options available. 


We want all our players to enjoy their sessions and time spent on court, as the reason for playing any sport should simply be for the love of doing it!

In order to achieve this we believe building a good relationship with every player is essential. Hence, we pride ourselves on being very approachable and always happy to chat and help players on and off the court.



Do I need to be at a certain level to train with Badminton Evolution?

Not at all! We work with all ages and abilities.

Do you coach full-time?

Indeed I do, love helping people improve their game on court. 

How do I book a session?

Fill in the contact form on this website, drop me an email or give me a call and I will get back to you to arrange the start of your Badminton Evolution journey.

Where are you based?

Primarily at Wensum Sports Centre but sessions run all around the Norwich area.

Do you offer block bookings?

We offer various structures to suit your needs. If you need more information, please get in touch.

Do you ever coach outside Norfolk?

Yes! Please get in contact if you wish to arrange a day training camp for a group or individual.  

bottom of page